...you praised good service?
this is a particular bug bear of mine, so you might have heard me mention it before. This is a piece I wrote for a page on social media and I believe this so much I'm writing it here all over again !!
Beyond the ‘Like’ button
So, you're on Facebook, and you've just read something really funny/seen a company you like/thought to yourself oh good advert. What do you do? Scroll on? I'll bet that you hit that little thumbs up. You ‘like’ it. Good for you.
What do you do when you come across bad service/rude staff/delayed stock/ find an advert rude or hypercritical? Do you hit that little FB angry face? Maybe, but usually people will be moved to write. You will leave a negative review, fire of a cross letter or add a super angry comment online.
Why? Why do we feel its okay to merely click ‘Like’ for good service or hard work, yet if its bad service or something we don't like, we find our fingers can actually type?
It doesnt matter what company I work with, asking 10 happy, enthusing customers to leave us positive feedback results, and even if they promise they will, will result in just one or two finding the time to leave good reviews. Even those customers who are thrilled/delighted/tearfully happy with their service or product at the time.
Yet if one customer out of hundred isn't impressed you can bet theres a negative review on the way. I see it time and time again.
Its killing small businesses online. It has a massive knock on affect; Google, eBay, Facebook all take negative reviews very seriously. They alter where you can advertise, who sees your company, and what you can do on their site.
Truthfully, when was the last time you went online and said hey well done, thanks so much, to a company or service? We are all just too busy.
Yet it can have a wonderful affect on businesses. You not only lift the mood and spirits of a hardworking team, or an individual wondering if they should carry on, but you could bring more business their way, open new doors for them and really help them. Wouldn't you wish that for them, if you liked their work?
I know- bad customer service is awful, and we absolutely shouldn't stand for it.
But isn't it about time we stood up for good service and good work just as much?